The supplement industry continues to evolve, driven by changing consumer preferences, emerging research, and innovative product developments. The SPINS “What’s Supp” May 2024 report sheds light on several key trends and standout supplements shaping the market this year. More Americans than ever are taking dietary supplements to empower themselves and take charge of their health and well-being.
Here’s a look at the highlights:
1. Magnesium: The Mighty Mineral
Magnesium has become a powerhouse in the supplement market, with sales soaring by 44.5% to $322 million. This essential mineral is crucial in over 300 bodily processes, including blood pressure regulation, nerve function, and stress response. Despite its importance, many consumers only get about half the recommended dietary intake, making supplementation vital. Magnesium’s versatility is evident as it expands into beverages and body care products, catering to consumer preferences.
2. Creatine: Beyond Exercise Performance
Traditionally known for its benefits in enhancing exercise performance, creatine is now gaining recognition for its cognitive health benefits, particularly among older adults. Sales have surged by 95.5%, reflecting growing interest in its potential for mood support and cognitive enhancement.
3. Functional Mushrooms: Nature’s Superfood
Functional mushrooms, such as Lion’s Mane and Cordyceps, are experiencing explosive growth due to their wide-ranging health benefits, from cognitive support to immune health. These superfoods are making their way into various products, including beverages and chocolates, as consumers seek holistic wellness solutions. The trend is amplified by the increasing popularity of mushroom-based coffee alternatives, tea, and other functional beverages .
4. Omega-3 Fatty Acids: Essential for Brain Health
Omega-3 supplements, particularly those containing DHA and EPA, continue to be a cornerstone for cognitive health. The demand spans all age groups, with products tailored for adults and children. The versatility of Omega-3s is evident as they are incorporated into diverse food and beverage products addressing the growing consumer focus on brain health and overall well-being.
5. Colostrum: Liquid Gold for Immunity and Skin Health
Colostrum, often called “liquid gold,” is prized for its rich nutritional profile and health benefits, including immune support and skin health. With its natural antibacterial properties and nutrient density, colostrum is becoming a sought-after ingredient in supplements and functional foods. Products like colostrum-infused smoothies highlight its versatility and appeal to health-conscious consumers.
6. Beet Root: Enhancing Energy and Heart Health
Beetroot supplements, rich in nitrates, support cardiovascular health and exercise performance by aiding nitric oxide production. With a 70.5% increase in sales, beetroot supplements are favored for their ability to enhance energy levels and overall well-being. Their various forms, such as powders and chews, make them convenient for on-the-go consumption and incorporation into wellness routines.
Was your most treasured dietary supplement listed? If not, which is your favorite? Comment and let us know.
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