When the first leaves show hints of gold, many seek out anything pumpkin spice – lattes (PSLs), candles, fragrances, cosmetics, and pumpkin-flavored everything.

What is it about this spice blend that triggers a frenzy every fall? Let’s explore its history, the reasons behind the obsession, and finish with a delicious pumpkin spice smoothie recipe and some healthy product ideas to celebrate the season.

A Little History

Pumpkin spice obviously isn’t a new creation. The cinnamon, nutmeg, cloves, and ginger blend has been used for centuries, primarily in baking pies and desserts. In colonial America, pumpkins were a staple food (read: they ate a lot of them over the winter), and spicing them added interest.

However, the modern pumpkin spice phenomenon began with the creation of the pumpkin spice latte by Starbucks in 2003. What started as a seasonal drink experiment turned into a massive cultural phenomenon.

A Big Obsession

So, why are so many of us so obsessed with pumpkin spice? It’s more than just the taste. Psychologically, pumpkin spice hits several triggers that draw people in year after year:

Nostalgia: Pumpkin spice is the taste of fall holidays. The spices remind many people of family gatherings, cozy moments, and the warmth of autumn festivities. For many, the flavor triggers positive memories of childhood or simpler times.

Seasonal Limited-Time Offer: There’s a psychological principle at play known as “scarcity.” Pumpkin spice products only appear for a few months each year, which drives urgency to indulge before they’re gone. The limited-time offer makes us want it more.

Comfort in Routine or Ritual: The arrival of pumpkin spice signals the start of a seasonal shift. It offers a comforting ritual for many who crave routine in an otherwise chaotic world. With all the changes happening as summer transitions into fall, pumpkin spice represents consistency and the comfort of a known favorite.

The Spice Profile: The warm spices in pumpkin spice mimic the feelings of warmth and coziness that come with cooler weather. These spices are also tied to comforting food experiences, so they spark pleasure in the brain.

Pumpkin Spice Smoothie

If you love the flavor but want a healthier option than a sugar-laden latte, try this creamy and delicious pumpkin spice smoothie. It’s packed with nutrients and tastes just like autumn in a glass!

Ingredients:

– 1/2 cup pumpkin purée (unsweetened)
– 1 banana
– 1/2 cup unsweetened almond milk (or any milk of choice)
– 1/4 cup plain Greek yogurt (or scoop of protein powder, unflavored or vanilla*)
– 1 tablespoon almond butter (or nut / seed butter of choice)
– 1 teaspoon pumpkin spice (or a blend of cinnamon, nutmeg, and cloves)
– 1 tablespoon maple syrup or honey (optional, to taste; or use Stevia drops or Pumpkin Spice Monk Fruit sweetener)
– 1/4 teaspoon of vanilla extract
– Ice cubes (optional for a thicker smoothie)

* May need to add more milk.

Instructions:

Combine all ingredients in a blender until smooth and creamy. Taste and adjust sweetness if needed. Pour into a glass, sprinkle with a dash of extra pumpkin spice on top, and enjoy!

No time to throw together this smoothie? Consider Truvani’s Pumpkin Spice Protein powder for a quick and delicious protein drink.

Pumpkin spice has woven itself into the fabric of American autumn traditions, and it’s here to stay. Next time you reach for anything pumpkin-spiced, remember that you’re not just indulging in a flavor—you’re partaking in a cultural ritual.

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